brand identity.

Kaysha is a personal trainer specializing in weight training for women, offering both private sessions and group classes. Through her online platform, she empowers people of all backgrounds to achieve their fitness goals, sharing both the victories and the real struggles of maintaining a healthy lifestyle. Soon, she’ll be expanding her brand with a clothing line and merchandise.

While her online presence welcomes everyone, her classes are designed specifically for women—where she feels she can make the greatest impact. With this in mind, we crafted a brand identity that balances strength and inclusivity. The main logo features a bold, geometric typeface paired with a calligraphic signature for a sleek yet personal feel.

For her emblem, I wanted to visually capture both her mission and audience. By manipulating a pair of dumbbells into the shape of an hourglass figure, the design subtly reflects her focus on strength training for women in a simple yet powerful way.